?In a time when tourism economic figures are still being talked about in terms of pre-pandemic and post-pandemic, the Greater Wildwoods Tourism Improvement and Development Authority announced what it called historic tourism revenue growth in 2024.

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The authority said on Wednesday, Nov. 20, that tourism revenue growth in 2024 was 3% above 2023 levels, calling the growth a “historic milestone.” According to a press release from the authority’s public relations firm, numbers from January to August for both years were compared.

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Revenue gains, the release said, were based on 2% tourism tax revenue through August 2024. These figures indicated that, when compared to January to August 2023, which was considered an “all-time record year,” the 2024 revenue figures for the Wildwoods came in 3% higher.

In addition, direct tourism spending through August increased more than $374 million from January to August 2024 over the same period in 2023. The Wildwoods’ 2% tourism tax revenue through August 2024 increased by $325,439, which is a 4% increase over 2023.

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The press release credited a 2024 marketing and public relations campaign centered around the “Wildwood Days” theme song. The campaign showcased the Wildwoods as “the ultimate vacation destination that offers everything visitors could desire for a fun-filled getaway, all on one five-mile island.”

This year’s theme, the release says, focuses on “the transformative experience of ‘Losing Yourself’ in the moment and ‘Finding Yourself’ on your perfect Wildwoods vacation.”

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The campaign showcased features found in the Wildwoods that include the area’s expansive, free beaches, the iconic 38-block boardwalk, which includes three amusement piers with over 100 rides and attractions, and three beachfront waterparks.

The release also noted the 150-plus events and festivals held in the Wildwoods every year.

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